MAS Copenhagen – Personal Shopper & Fashion Consultant
The Challenge & Solution
The Vision
MAS Copenhagen required more than a standard booking site; they needed a digital mirror to their philosophy of Effortless Confidence. The platform had to transcend the transactional nature of fashion consulting, evolving into a lifestyle destination that honors the heritage of Scandinavian minimalism while guiding users through a personalized, intuitive journey toward their unique style identity.
The Challenge
Personal styling is inherently intimate and tactile—a service built on face-to-face connection and the physical touch of fabric. The core challenge was to translate this deeply personal, offline experience into a digital environment without losing its soul. We needed to overcome the coldness of standard e-commerce to create a warm, intuitive interface where users felt understood and guided, rather than just processed. The goal was to build a platform that didnt just sell clothes, but digitally replicated the nuanced eye of a personal stylist.
⚡ The Ultimate Outcome
A sophisticated, user-centric digital experience that seamlessly translates the intimacy of a one-on-one styling session into the online realm. The new platform establishes MAS Copenhagen not just as a service, but as a curator of taste—resulting in increased engagement, a streamlined client onboarding process, and a strong, cohesive brand narrative that resonates with the modern, style-conscious consumer.
Client
MAS
Status
● Delivered & Live